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Direct Sales Training

100 Overview Of Direct Sales

101 The Basics Of Direct Sales

102 Beginning Direct Sales

200 The Cycle Of Sales

301 Intermediate Direct Sales

302 Whip Objections

303 End Cold Calling Now

304 Secrets To Opening

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501 Basics Of Sales Recruiting

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Direct Sales Basics

Two Parts To Every Sale: The Intellectual and The Emotional Sale

First, there’s something we call the intellectual part of a sale (the mind tells someone they should be interested,) and second, there’s the emotional part to the sale (the heart tells someone they MUST have it!).

For example, the emotional part is a Prospect being REALLY excited about a product or service, or REALLY WANTING IT (for whatever reason.) The intellectual part is the Prospect “KNOWING” why it “makes sense” to purchase the product or service. These are two VERY different things!

You may have heard before that “We buy on emotion, and justify it with logic.” This is VERY true.

In fact, if you only trigger one part of the sale, you may very likely have a cancellation. Take for example someone who buys an expensive new pair of shoes. They were emotionally charged in the heat of the moment, but upon returning home, looking at the other 200 pairs of shoes in their closet, opening their credit card bill, catching hell from their spouse, etc, THEY DEFINITLEY WEREN’T INTELLECTUALLY SOLD and the emotion is gone. So they return the shoes!

Or, conversely, there are many things we are “intellectually” sold on: no-smoking, healthy diet, buying insurance, etc, but since the emotion is lacking, it NEVER happens (or happens briefly with the New Year’s resolution, Lent, etc), but once the emotion disappears, so does the sale!

As you begin your sales career, you will first be what we call a “Professional Buyer Finder,” which means you will be spending a ton of time searching for Prospects who are already interested and partially (or totally) sold already.

Back to Direct Sales Basics

Recommended MP3 Beginning Direct Sales Courses:

Overview Of Direct Sales

An Overview of Direct Selling
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Regular Price: $79

Sale Price: $57

The Basics Of Direct Sales

The Basics Direct Sales
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Regular Price: $59

Sale Price: $37

Beginning Sales

Beginning (Direct) Sales
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Regular Price: $69

Sale Price: $47

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